Have you ever wondered what makes the Mona Lisa so enigmatic? Why we are so in awe at the magisterial splendour of a Spiral Galaxy?

Or why — even after all these years — ancient buildings like the Parthenon are so pleasing to behold?

Yes, such wonders are wonderful because of their sheer scale, because we can appreciate the skill — the rare (human or cosmic) genius — that has gone into their creation.

But wonders aren’t wonderful by chance (unless God really does play dice).

You see, creators of the sublime have a trick up its sleeve, a trick that you might say put the smile on Mona Lisa’s face.

And that trick takes the form of a magic number.

And no, it's not 3.

This number — also known as the Golden Section, Golden Mean, Divine Proportion, and the Golden Ratio — is ..

1.618 φ

And this number makes magic in our world just as much as it does in the animal world too ..

Take honeybees.

Divide the number of female bees by the number of male bees in any given hive, you will get 1.618.

Or Sunflowers.

Sunflowers, which have opposing spirals of seeds, have a 1.618 ratio between the diameters of each rotation.

Now it’s your turn.

Try measuring from your shoulder to your fingertips, then divide this number by the length from your elbow to your fingertips.

Yep, 1.618.

Consciously or not, the birds bees and sunflowers of our world use the same cunning trick to thrive as da Vinci uses to create art.

And our brains are hard-wired to find this organic proportionality irresistible ..

It can be observed in music, art, and design all around you.

In fact, many brands use the Golden Ratio to form their logos: Pepsi, Apple and Twitter to name just a few.

But how does this relate to you?

Well, if the big brands can use it, you can use it too.

For example, you can use the Golden Ratio to define your website layout: where focal points need to be, how to centralise a headline for maximum impact, and which elements need to be shifted to give the design more energy.

It can help you figure out what font sizing to use for headers and body copy on a website, landing page, blog post, or even print campaign so people can understand your core message at a single wry-smiling glance.

All in a way that draws your user’s attention to what matters most.

Just don’t overlook this bit: the golden formula is gold because organic proportionality is intrinsically and aesthetically beautiful.

We love it when we see it not because we see a number but because what that number creates is beautiful.

And our instinct to seek out and favour beauty isn’t rational — it’s emotional.

Which is lucky, because we buy on emotion.

So I’ve spent months of painstaking work crafting a cutting-edge new website blueprint called Typography-First™.

It’s a Starter Website, where the concepts The Golden Ratio (1.618), have already been coded INTO ANY layout configuration possible.

And just enough of the key Typography ingredients baked in, as not to impede your new design, but just to beautify it.

It includes a colour guide, where you can choose from perfectly aligned colour combinations, to define the ultimate mood of your site.

AND a typography guide. 30 ideally matched Screen Optimised Fonts — to better attract your customers and connect them with what you do.

1. It’s progressive to fit on EVERY possible device, (from the smallest phone all the way up to the latest 8k TV).



2. And it downloads in less than a second ..

So you can benefit from the beauty of The Divine Proportion φ — without having to invest a fortune to pay for it ..

Jamie Sparks

I love it! — I am really, really happy with it. — You've done a class job. Thanks so much Stephen.Jamie Sparks. Ultra X

Michael Baker

Just a quick note of thanks for all the hard work you have put in over the past couple of months. It is certainly a big undertaking to create a website from scratch and also to effectively re-brand the look etc. The final version looks fantastic!Michael Baker. Croma

Ostii Ananda

I LOVE your website and how you create! The fonts, the colours, the white (sand) space, your copy, your images.

The entire package! — And the philosophy.

Seriously, you should be head of design for the entire world wide web :)! Ostii Ananda. Founder & CEO, Flowji

Here's how it works

Step 1: Know Your Audience

Pinpoint the benefits your customers desire most.

Rather than relying on guesswork to determine buyer wants, identify their pain points and critical purchase drivers to prioritize what copy angles to maximise on.

In a nutshell, we'll diagnose the wants, needs and desires of your market much BETTER than anyone else and craft the perfect angle to be the most magnetic to them.

Step 2: Revolutionise Your Brand

Mapping out the end-to-end customer journey from gaining awareness of your brand, to receiving a "thank you for your purchase”.

Once we've figured out exactly who you want. Then we’ll dig deep into what THEY “really” want. I’ll then provide you with a Signature Marketing Solution™ that makes them want it from YOU.

Step 3: Grow Your Sales

Taking an uncut raw diamond and turning it into a glittering jewel.

Finally, we’ll create all the digital assets you’ll ever need specifically tailor made to build your brand and grow your business.

And If you’re interested? Keep your money. We take on all the financial risk (just so you don't have to.)

The number one thing you want in making a business decision is to make sure you're making the right business decision. So if your interested, you don't need to decide ‘yes’ or ‘no’ today.

14 days after we start, if you wouldn’t jump into shark infested waters to continue, then you can keep your money. No questions asked.

With our 100% money-back guarantee we’ll take on all the financial risk, just so you don't have to.

Yours for those blockbuster breakthroughs,

Stephen
Founder of An Artful Science®

Andrew Bullock

Stephen built our website from the start and, frankly speaking, the relationship has grown since then. He has an affable manner and explains some of the workings to less technical customers like us in a straightforward way.

In the beginning, we thought we knew what we wanted but after a number of discussions Stephen pointed us in a much better direction.

We are very pleased with the quality of the work.

A real plus for us is that when we want something changed, or need some advice, we can either email him or, as I prefer, call him.

We always get a prompt response! Andrew Bullock.
Founder, CROMA

Lindsay Soulsby

Through continuous consultation & highly professional advice, Stephen provided us with a digital marketing campaign that met all our objectives.

The resulting solution more than exceeded our expectations and we will be delighted to strengthen our working relationship with Stephen for the future.Lindsay Soulsby.
Director. Courture

Dr Lynda Ince-Greenaway

Just the title of Stephen’s business name gave me confidence to trust him in designing my new website. I can honestly say that over the time we worked together, he was always available and made positive and helpful suggestions.

He gave sound advice, copywriting tips and hints on how to turn more browsers into buyers which I found extremely helpful.

And I just love his creativity, spirit of adventure and how he put his heart and soul into what he created. The warm colours and font are inviting reflecting both my personality and my coaching business.

Having asked my friends to visit my new website I have had great feedback.

And it’s all down to Stephen, his knowledge, skills and how he applied science to make my website fit for purpose.

He is so good at his craft! Dr Lynda Ince-Greenaway.
Leadership Coach and Author of “The Hard Truth”