Now you may not be a mad fan, but McDonald’s marketing strategy is ABSOLUTELY 5 Star!
The secrets behind how McDonald's Built A Billion Dollar Empire With A Simple “5 Step Marketing System”
Marketing SecretsUnless you’re a seasoned copywriter or have a sophisticated marketing system in place (which I’ll come to in a sec), the biggest reason why most great looking websites aren't selling is an old fashioned belief that if you build it they will come.
The second biggest reason why most fail is that when they don’t show up, most run around on every platform around trying to get attention.
Everyone hustles like this. (Or knows someone who has completely burnt out hustling like this.)
What you need is a marketing system that distributes and disseminates value — not pick-me chatter.
A marketing system that understands — and works back from — the knowledge that if ANYONE comes to your website or sees you on social media the ONLY thing they want to know is that they are making the right decision trusting you.
So at the very least then, every marketing channel you use needs to interact with and support each other to establish a single brand presence and offer a unified brand experience irrespective of the device or physical touch point used.
You see, marketing funnels, sales funnels, conversion funnels (whatever you like to call them) are designed to take each stage of the process from traffic attraction, lead conversion and sales conversion.
All your client needs to see is a vision of the future and to find his or her way through a logical and sequential sequence of short problem solving messages: from Awareness to Retention.
- Awareness
- Interest
- Desire
- Action
- Retention
And every first contact needs to be built on the idea of empathising with pain/desire (point A) with a clear link to the solution to that pain/desire (point B).
Think about McDonald’s ...
Using a marketing system is exactly how they built a Billion dollar empire.
Now you may not be a mad fan, but McDonald's marketing strategy is Absolutely 5 Star!
First they defined the target marketing:
I.E. Who are you talking to?
Then they positioned the product:
I.E. What do you want them to think?
And here's how they did it …
- You see a series of Ad for McDonald's each repositioned to a niche market segment.
- They offer a discounted price on one of their most popular products to a niche market segment for a limited time.
- You walk into McDonald's and see beautiful imagery.
- You know McDonald's, you like their products, you choose the picture you like.
- Then they offer you the most famous upsell in the world …
Step 1. Awareness
Step 2. Interest
Step 3. Desire
Step 4. Action
Step 5. Retention
“Would you like fries with that?”
And of course you do.
You’ve just been upsold!
Finally ..
They took thousands of spotty kids with no skills or attention and taught them to create a something almost identical each time.
With an estimated 1% of the world’s population set to eat McDonald's today, we’re looking at around 2 billion people eating McDonald's every month.
Seems simple right? And it is. But the key ‘takeaway’ (no pun intended) here is this.
McDonald's business processes and marketing systems leave absolutely nothing to chance.
So a system by definition is a bunch of component parts that come together to form a whole.
And every successful business in the world needs at least 2 core marketing systems in place ..
